Effort is Common, Positioning is Rare

STATE-0 is a performance reset brand designed for the 1% that wants to improve 1% daily.

Discover Your STATE-0

  • The ZERO Kit
  • The ZERO Kit
  • The ZERO Kit
  • The ZERO Kit
  • The ZERO Kit
  • The ZERO Kit

The ZERO Kit

$30.00
$30.00
Sale Sold out

Sample The Complete Reset. In One Box.

Three 100ml sprays. Two Scents for your gear. One for your workspace. One system built around the way you train, work, and show up. The State-0 Discovery Set is where your high performing ritual begins.

State-0 • SPORT • Yuzu • 100ml
A bright, citrus-forward gear deodorizer sourced from the Shimanto River valley in Kochi Prefecture. Reset your gear after every session.

State-0 • SPORT • Matcha Mint • 100ml
Cool, clean, and sharp. Drawn from Japan's ceremonial green tea tradition. For gear that works as hard as you do.

State-0 • FOCUS • Hinoki • 100ml
A Japanese Hinoki workspace mist crafted with Mt. Yoshino cypress, Sage, and Cedar. Clean your desk. Prime your mind.